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7 January 2019 » Publication in Open Skies magazine

I thought I would let you know that nine images from my Watertowns of Jiangnan, China series have been published in the Emirates' inflight magazine, Open Skies. Online publication can be found after this (Open Skies Web site) and this (issuu.com) link. And if you plan to fly Emirates in the nearest future, please flip through the magazine to see the images in printed form.


  Image: Publication of Oleg Novikov’s “Watertowns of Jiangnan” series in Emirates’ Open Skies magazine  

Emirates operates over 3600 flights per week, and each flight has at least over a hundred people; not everyone reads inflight magazines, but this is still a lot views.


  Image: Publication of Oleg Novikov’s “Watertowns of Jiangnan” series in Emirates’ Open Skies magazine  

This is by far the widest circulation of my images that I have ever had. Yet, it came as effortlessly as one can imagine—my work was found online, and it took just a few emails back and forth to get it all finalised.


  Image: Publication of Oleg Novikov’s “Watertowns of Jiangnan” series in Emirates’ Open Skies magazine  

This publication, honorable as it is, could not also be more ironic. I work in the airline industry (on the cargo side, though) and fly a lot; yet, I have not flown Emirates even once. The reason is very simple: the airline's route network just does not overlap much with my regular travel geography (Asia to Europe and intra–Asia); the fact that Emirates is not a member of SkyTeam, which I am an Elite Plus member of and prefer whenever possible, does not help either. Well, now at least my images can take enough Emirates flights to make up for this glaring omission!

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